Digital Experience & Growth
Web Analytics & Optimization
We design, build, optimise and care for websites, commerce platforms and growth systems that need to be fast, discoverable and easy to use.
Overview
Why organisations engage us for web analytics & optimization
We design, build, optimise and care for websites, commerce platforms and growth systems that need to be fast, discoverable and easy to use.
The work is shaped around your current systems, business priorities, internal capability, data sensitivity and risk tolerance, so the result is a practical engagement rather than a generic service package.
During discovery we document the baseline, dependencies, decision owners and acceptance criteria. That gives search, procurement and leadership teams a clear answer to what is included, why it matters and how the work will be governed.
Does Acmez provide web analytics & optimization?
Yes. Acmez Technologies provides web analytics & optimization services for enterprises, SMEs, startups and regulated organisations. The service includes Web Analytics Implementation, Google Analytics Setup, Conversion Tracking, Tag Management, Funnel Analysis, User Behaviour Analysis, Traffic Analysis, Campaign Analytics, E-Commerce Analytics, A/B Testing, Landing Page Optimization, Conversion Optimization, Website Performance Analysis, Growth Reporting, Executive Digital Dashboards, and can be delivered as a fixed-scope project, dedicated team, staff augmentation, offshore development centre or managed service.
Engagement models
Fixed scope, dedicated teams, offshore development centre, staff augmentation or managed services.
Compare modelsDelivery locations
Roorkee, Uttarakhand and Bengaluru, Karnataka, serving clients in India and internationally.
Contact our teamWhat is included
What Web Analytics & Optimization covers
Each capability below is delivered as part of a wider engagement or on its own, depending on what you need.
Web Analytics Implementation
Web Analytics Implementation delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Google Analytics Setup
Google Analytics Setup delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Conversion Tracking
Conversion Tracking delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Tag Management
Tag Management delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Funnel Analysis
Funnel Analysis delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
User Behaviour Analysis
User Behaviour Analysis delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Traffic Analysis
Traffic Analysis delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Campaign Analytics
Campaign Analytics delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
E-Commerce Analytics
E-Commerce Analytics delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
A/B Testing
A/B Testing delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Landing Page Optimization
Landing Page Optimization delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Conversion Optimization
Conversion Optimization delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Website Performance Analysis
Website Performance Analysis delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Growth Reporting
Growth Reporting delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
Executive Digital Dashboards
Executive Digital Dashboards delivered as part of web analytics & optimization, including discovery, architecture decisions, implementation planning, integration points, acceptance criteria and the support model your organisation needs after launch.
What changes
What changes for your organisation
Stated as outcomes we can be held to, without invented figures.
Clearer priorities
The engagement focuses investment on the work that removes the largest operational or growth constraint.
Better delivery control
Scope, responsibilities, acceptance criteria and reporting are made explicit before delivery accelerates.
Systems that can evolve
Architecture, documentation and support practices are designed so future change is manageable.
Lower operational risk
Security, quality, monitoring and continuity expectations are considered from the start.
How we work
How a web analytics & optimization engagement runs
A consistent sequence, adapted to the size and risk of the work.
Audit experience and visibility
Audit experience and visibility with clear ownership, documented decisions, agreed acceptance criteria and practical handover.
Plan journeys and content
Plan journeys and content with clear ownership, documented decisions, agreed acceptance criteria and practical handover.
Design and build
Design and build with clear ownership, documented decisions, agreed acceptance criteria and practical handover.
Measure performance
Measure performance with clear ownership, documented decisions, agreed acceptance criteria and practical handover.
Maintain and optimise
Maintain and optimise with clear ownership, documented decisions, agreed acceptance criteria and practical handover.
Technologies
What we typically build with
Technology is chosen for the problem and for long-term supportability, not from preference. Where your organisation already has a standard, we work to it.
Our engineering standards- HTML
- CSS
- JavaScript
- React
- WordPress
- Shopify
- WooCommerce
- GA4
- Tag Manager
- Schema.org
- Core Web Vitals
Technology names describe the tools our engineers work with. They do not indicate partnership, certification or endorsement by the respective vendors.
Explore further
Capability that works alongside Web Analytics & Optimization
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Where this applies
Healthcare & Life Sciences
Technology systems for regulated environments where privacy, auditability and continuity…
Manufacturing & Industrial
Connected operations, asset, field, supply chain and industrial platforms for complex operating…
Banking, Financial Services & Insurance
Technology systems for regulated environments where privacy, auditability and continuity…
E-Commerce
Digital platforms for customer experience, operations, commerce, content, marketing and service…
Questions & answers
Questions about Web Analytics & Optimization
Cannot find what you need? Our team responds to technical and commercial questions within one business day.
Ask a questionYes. It can be delivered on its own or combined with related services when the work crosses strategy, design, engineering, data, cloud, security or support.
We begin with a short discovery conversation, review the current state, identify constraints and then provide a written scope with responsibilities, timeline, assumptions and commercial terms.
Yes. We commonly work inside client repositories, cloud accounts, collaboration tools and delivery processes, while documenting decisions so your team can retain control.
Next step
Let us discuss your web analytics & optimization requirement
Tell us what you are trying to achieve. We will tell you honestly what it takes, including when a smaller engagement would serve you better.